Similar firms operating at the same stage of the production

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1. Growth through the acquisition of one or more similar firms operating at the same stage of the production ' marketing chain refers to Select one: A. product development B. joint ventures C. conglomerate diversification D. horizontal integration

2. The two most prominent sources of competitive advantage for a business are: Select one: A. integration and intensive. B. cost and differentiation. C. people and products. D. products and services.

3. Which kind of bankruptcy provides time and protection to the debtor firm? Select one: A. Chapter 5 bankruptcy B. Chapter 7 bankruptcy C. Chapter 11 bankruptcy D. Chapter 12 bankruptcy Next

4. Striving to create and market unique products for varied customer groups is called: Select one: A. cost leadership. B. differentiation. C. focus. D. concentrated growth.

5. For success in growth industries, business strategies require which of these features? Select one: A. Ability to rapidly improve product qualities and performance features. B. Ability to differentiate the firm's products from competitors entering the market C. Emphasis on process innovation that permits low-cost product design, manufacturing methods, and distribution synergy. D. Gradually harvest the business

Reference no: EM13988181

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