Significant marketing campaign from your internship brand

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Reference no: EM132203769

Guided Response:

1. Identify a significant marketing campaign from your internship brand.

Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).

How to identify and research major marketing campaigns?

Search the web or major advertising publications (Adweek (Links to an external site.)Links to an external site. or AdAge (Links to an external site.)Links to an external site.) for articles about your brand’s advertising campaigns.

Check your brand's Twitter feed for recurring ad messages.

2. Find campaign executions for at least three different media

3. Create a new post containing the following elements:

Title and subtitle

Headings for the three media you’ve found

For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.

A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.

Reference no: EM132203769

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