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Word Limit: 2000 words
Write an essay on the effect of technological change on the lodging industry, and how businesses should best respond. Consider the question from both sides:
1) the effect on how the business is run and
2) how customers access and perceive the industry.
Your essay should be critically reflective and based on the reading of a wide range of resources. You should research using all of these sources: Internet, library texts and educational journals to clarify your position. You should refer to material from at least two books, at least two journal articles (online journal articles) and at most two (2) internet sites (general websites). Based on these reading, you should prepare an informed response to the essay topic.
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