Should wal-mart be worried about aldi

Assignment Help Operation Management

Reference no: EM132268833

8-15 sentences to summarize the article and 8-15 sentences to answer the case question

Summary

Ketchen, D.J., Snow, C.C., & Street, V. 2004. Improving firm performance by matching strategic decision-making processes to competitive dynamics. Academy of Management Executive, 18(4): 29-43. (L)

Case study

Case: Aldi: The Dark Horse Discounter

Case questions:

1. Should Wal-Mart be worried about Aldi? Why? Should Aldi be worried about Wal-Mart? Why?

2. Do you believe Aldi to be at a competitive advantage or disadvantage relative to Wal-Mart?

3. What is Aldi's generic strategy (according to Porter)?

4. How do you think Wal-Mart will react? Is the response appropriate, in your opinion?

5. In locating its stores, should Aldi avoid locating close to a Wal-Mart store?

Reference no: EM132268833

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