Should they maintain their position on human rights

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Reference no: EM133343475

1. After H&M, Nike, and Adidas spoke out against the use of cotton from the Xinjiang province of China because of human rights violations against those producing it, China called for a boycott of their products.

Consider the dilemma for these companies and others in similar situations.

Should they maintain their position on human rights abuse and risk losing sales in China or overlook the situation to preserve sales and profits?

2. It wouldn't be a marketing class if we didn't discuss Superbowl ads, right?

In less than two months, the great game with its Pepsi halftime show will be upon us.

(a) Have you ever watched Superbowl ads?

(b) If so, did you watch the ads live or later on social media?

If you have never watched Superbowl ads, please explain why.

Based on what you have learned in this course, do you think that these ads and the choice of media used (e.g. television; social media) are effective and worth the money spent by the advertisers?

Reference no: EM133343475

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