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Because of concerns about the effectiveness of mass media advertising, more and more firms are using product placements, also referred to as branded entertainment, to put their product in front of consumers. But is this practice really ethical?
Are consumers deceived when they see a can of diet Coke on the American Idol judges' table? Or what about the can of Dr. Pepper on the table of Tony Stark's house in Iron Man 2?
Does the average consumer believe the can is there because it is the favorite of a TV or movie celebrity or are most consumers savvy enough to recognize it as a paid product placement?
Should the government regulate product placements, perhaps requiring TV programs and movies to inform consumers about the paid placements? Are consumers really harmed by such practices?
How can one use breakeven market share and customoer life time value in analyzing cases? What is similar and different about them? (we have studied the cases such as Dove, Mountain Man Brewing Company, Circle K, Altius Golf)
Bernard Flinn operated a business known as Harvey Investment Co. Inc/ High risk Loans. Flynn worked as a loan broker, matching those who came to him with lenders willing to loan them money given their credit history and the amount involved.
Drew Man owns land worth $60,000 with a mortgage of $20,000 against it. Drew is not personally liable for the debt. Drew gives his property to his daughter.
Identify a global organization with a multinational presence.
Do you agree with this description of the criminal justice system? Why or why not? Please be sure to discuss how you think the criminal justice system is "imperfect" if you agree there are some imperfections in the criminal justice system.
Relate salary and benefit administration strategies to organizational culture and performance
Which of the following is true about transaction cost economics? Which of the following is a primary activity that value chains include
Tom and Huck are painting a fence together. Tom and Huck both start paintingat the same time, but lazy Huck stops working after Y hours, where the randomvariable Y is uniform on (0, 1). Diligent Tom then finishes the job at the X, wherethe condit..
Based on contingency theories of leadership, what approach to leadership seems best for Whole Foods team leaders? Contrast Whole Foods to another organization in a similar industry. How do the differences in leadership styles impact the organizati..
Q1. Write a memo to the Teddy's Supplies CEO advising him of the following: - The case facts. - The decisions/proceedings to date. - The company's potential for ability, and under what laws. - The worst-case damages that could be imposed. Q2. How doe..
Compute the savings on Wei Fang's purchases and terms from two different suppliers. Use a 365-day year. Assume that the number of interest days is the time between the due date and the last date to take advantage of the cash discount. Round your a..
Discover an instance where someone had made a claim about a connection in seemingly random events such as sports, health, or political section of a newspaper, in a magazine, or in any other source.
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