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Should sampling be used to introduce the product

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Reference no: EM131918018

Question: 1. Compare and contrast sampling and media-delivered coupons in terms of objectives, consumer impact, and overall roles in marketing communications strategies.

2. A packaged-goods company plans to introduce a new bath soap that differs from competitive soaps by virtue of a distinct new fragrance. Should sampling be used to introduce the product?

Reference no: EM131918018

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