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Should nanda focus on the need or fun market

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Reference no: EM133945962

BS Case: Clocky: The Runaway Alarm Clock

Case study questions:

  1. For the "Need" and "Fun" market segments outlined in the case, what kind of product design/features does Clocky need respectively?
  2. Should Nanda focus on the "Need" or "fun" market? Why? Consider (1) the potential of the target markets; (2) the current development state of Clocky and Nanda's resources and capabilities.
  3. Given your chosen target market, recommend the key components of a launch plan for Clocky. Include recommendations on pricing, retail channels and marketing communications. Explain why you are making such recommendations.

Reference no: EM133945962

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