Should marketers test advertising

Assignment Help Operation Management

Reference no: EM131801342

Should Marketers Test Advertising?

Advertising creatives have long lamented ad pretesting. They believe it inhibits their creative process and results in too much sameness in commercials. Marketers, on the other hand, believe pretesting provides necessary checks and balances to ensure the ad campaign will connect with consumers and be well received in the marketplace.

Take a position: Ad pretesting is often an unnecessary waste of marketing dollars versus Ad pretesting provides an important diagnostic for marketers as to the likely success of an ad campaign.

Reference no: EM131801342

Questions Cloud

Business manager concerned with managing the legal aspects : Why are these important for a business manager concerned with managing the legal aspects of his or her business?

Public relations sales promotion direct marketing : Select four of following methods and explain how they should be used by your Apple Company. Public relations Sales promotion direct marketing Event marketing.

What are implications-consequences of overestimating costs : What are the implications and consequences of overestimating costs, and of underestimating costs?

Workforce adjustment and workforce utilization : What is operations planning and how is it different from scheduling? What is the difference between workforce adjustment and workforce utilization?

Should marketers test advertising : Should Marketers Test Advertising?

About anticipatory-postponement supply chain systems : After reading about anticipatory, responsive, and postponement supply chain systems,

What efforts would you take to ease the resistance to change : What efforts would you take to ease the resistance to change?

Teams are frequently used when change is contemplated : Teams are frequently used when change is contemplated. What makes an effective change agent team?

Plaintiff sued defendant under theory of negligence : Plaintiff, seventeen years of age, was injured when struck by an automobile driven by Defendant, Plaintiff sued Defendant under a theory of negligence.

User Account

All Pages