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1. Market Research
Name the six steps in the marketing research process as discussed in the Kotler text.
Why is it important to include all of these steps in the research process?
Why is the first step the most important?
2. Strategic Marketing Planning
Why is it important for a company to have a well written mission statement?
What key points do you think need to be included in the mission statement?
Should a mission statement also be a marketing tool?
Market research is best learned by actually conducting research. Accordingly, you are required to identify a market research problem/opportunity for an organization or company and to develop a research proposal that can be turned into an action..
What marketing strategy or strategies has Google adopted since it was created? Answer this question by applying one or more of the theoretical marketing approaches and/or models discussed in the literature
read case study vidding -- free expression or copyright piracy? at the end of chapter 13 in your text. in one to two
Explain Using VCA, RBV, and SWOT Analyses to Determine Strategy Building Blocks and key building blocks for a successful strategy
Explain how Defender’s business model of simplicity was scalable.
The criteria for sales evaluations have changed to include customer satisfaction, profit contribution, and customer retention as measures of success. The process of qualifying a sales prospect
Your strategies paper will focus on the introduction of a new and cutting edge product. The product may be in a category of your choice e.g., clothing, consumer electronics, food, health and beauty aids, etc. Develop a strong marketing rationale fo..
imagine you work for a company that produces software and the research and development department has a developed a way
A description of the product itself from marketing, not necessarily a technical, perspective. Describe the product and its primary benefits to the consumers
Explain EFAS (External Factors Analysis Summary) and IFAS of Google and including what factors you considered and why will be in your MS Word file
Evaluate the usefulness of these market segments. Marketing by the Numbers and use the information available from the NPPMA survey to develop an estimate of the market potential for dog food in the United States. Do the same for cat food
Draw a scatter diagram of the data to determine whether a linear model appears to be appropriate and determine the least squares line.
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