Shortcomings of approach

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Some people ignore culture and just want to do business the way they do business in their country. What are some of the shortcomings of this approach? Why is culture so difficult to understand and for managers to deal with?

Reference no: EM131375476

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Shortcomings of approach : Some people ignore culture and just want to do business the way they do business in their country. What are some of the shortcomings of this approach? Why is culture so difficult to understand and for managers to deal with?
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