Reference no: EM131278424 , Length: 12
MICRO ENV1RMAENT
The Company:
This combines all the company internally groups like financial, research, management, development and etc. Sony as a company has a very highly trained research team of technicians, financial advisors and manager which keep Sony as a multimedia giant strong from inside.
ii.Suppliers:
A company is as good as its supplier. Sony has a good relationship with its suppliers. This gives Sony an advantage on its competitors in getting good quality and reliable material. Otherwise shortage of material or increase in price can affect Sony's sales volume.
iii.Marketing Intermediaries:
These are the firms that help an organization to sell their products to consumers. Sony has any retailers, distribution centers and marketing agencies to help them reach to the masses (customers).
iv.Customers:
Customers markets are of five types:
o Consumer Market
They consist of individuals and households that buy goods for personal consumption.
Sony is very strong in this market.
o Business Market:
Sony is increasing its sales in this market but still a bit shy from its competitors.
o Reseller Market
They buy goods and services to resell at a profit
o Government Market
Sony is introducing more products which are taking high interest by Government to increase public services.
o International Market
Sony has very big International market and its demand is growing day by day.
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