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Marketers use sales promotion strategies to produce short-term change in consumer behavior and resulting sales. Marketers don't want to lower the product price, but they want the consumer to get a better value and to act quickly to buy. One interesting website is www.asicentral.com (the Advertising Specialty Institute). Describe one program on the site and why it was successful OR describe a sales promotion for a product you liked and why?
Public relations done well is a very important marketing tool and it should be used in more IMC Programs. Go to one of the following PR sites and tell us one thing they provide & don't duplicate responses. www.prnewswire.com, www.service.prweb.com, www.newwire.com or tell us of another one that you use.
Identifying the type of media to reach your target audiences & it is a critical part of developing your plan. After reading this chapter, go to www.srds.com (the largest media database in the world) & tell us one topic you found useful to your plan and why?
Estimate and interpret the p-value of the calculated test statistic.
A regression analysis relating test scores (Y) to training hours (X) produced the following fitted equation: Yˆ =13.2 +1.3X .
Bonus is sales are made to 3 of the neighbors, and $200 if he able to sell to 4 neighbors. In how many ways can edwards make bonuses greater than $50?
The cutoff (or cutoffs), and the score of the sample on this distribution. Then explain your answer to someone who has never had a course in statistics (but who is familiar with mean, standard deviation, and Z scores).
phone calls arrive at the rate of 48 per hour at the desk for regional airways1 compute t he probability of recieving
Find the stationary distribution of the Markov chain.
The theoretical probability of undesirable side effects resulting from taking Grebex is 1 in 20. If 500 people take Grebex to lower their blood pressure, theoretically how many will encounter undesirable side effects?
The meaning of the standard deviation, and any other relevant comments you would have if you were a member of the committee evaluating this study to determine if more money should be granted to these researchers.
Suppose that in fact the blood cholesterol level of all men aged 20 to 30 is symmetric and bell shaped with mean 186 mg/dl and an unknown standard deviation.
Can we conclude that there is a difference in number of citations written between the officers? Use the 0.05 level of significance.
Assume that the significance level is α=0.01. Use the given statement and find the P-value and critical value(s). The test statistic of z = -1.26 is obtained when testing the claim that p equals one fourth p=14. (Round to four decimal places as ne..
consider the following frequency distributionclassesfcfxfx313-36910369-42520425-48115481-53725537-59330total100a.
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