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Why would creating a business case for diversity be valuable to a company? What goes into creating a business case? Typically, a business case is used to provide the rationale of why a project is worth undertaking and why the time and investment is worth the cost. No matter what project you are advocating for, a business case has the following purposes:
By reading an organisation's business case for diversity, you can gain insight into its goals to build and maintain a diverse workforce. In this Shared Activity, you will analyse Tarmac's business case for diversity and examine its approaches to managing diversity.
To prepare for this Shared Activity:
Identify any strong or weak points in Tarmac's approach to building and managing diversity.
Explain the issues that may impact the ability of Tarmac to build and manage a diverse workforce. Evaluate the business case for diversity: are the benefits of overcoming these issues greater than the costs and why?
Reflect on the aspects of diversity, social justice and ethics in Tarmac's approach and explain how they are related to organisationalbehaviour concepts and HRM processes. Provide specific examples.
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arket segmentation, consumer decision-making process, tourism and hospitality marketing, marketing research tool
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