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Scorecard Job Aid
1. Review Pershing pages 335-369. You will find that there are several models for developing a scorecard. Assess and analyze two of these formats. Why did you choose these formats? Why are these formats useful? What are the drawbacks to these formats?
2. Submit a 3-5 page paper of your analysis.
Choose an organization. Choose one that is large enough so you can find information about it. Find the organization's marketing philosophy/orientation
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Review the media piece Capstone Strategy Playbook for Exceptional Results: Description of the Playbook. This media piece provides a description of the contents of the Strategy Playbook.
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Why is it important to match supply and demand? If a manager believes that supply and demand will not be equal, what action could the manager take to increase the probability of achieving a match?
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