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Service relationship management

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Reference no: EM131438883

500 words

Write about a CRM (service relationship management) program for a company, modeled from an organization that your consider to deliver excellent service and perhaps, noteworthy CRM.

Choose a service organization in the hospitality or tourism sector

The paper should include why you rate them as a "good" services management model (legendary service organization?) as well as provide evidence of their CRM standards and practices including but not limited to, how they evaluate, reflect and/or assess the measurement of their service delivery and /or CRM along with any instruments or metrics that they may use.

Reference no: EM131438883

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