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Service Failure Evaluation
Write a 2-page paper, double-spaced 12-pt Arial font, that details a service failure you've had in the past six months. In the paper, explain:
1) What service you encountered
2) how they failed
3) the feelings that you went through
4) how you approached the company that failed you
5) how they resolved the problem, and
6) how you felt toward the company after their recovery.
How does the marketing environment affect a firm's marketing strategy and what steps in the evolution of new products are most important? Which are least important? Defend your choices.
Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging Apple's campaign in its own marketing message? Why or why not?
Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations ..
Why is the perfectly competitive firm's demand curve horizontal? A perfectly competitive firm faces a price that lies between its average cost and its average variable cost. Should it shut down in the short run? Explain your answer.
Explain Compare and contrast the five major segmenting strategies
Do you think it's ethical for a prospective employer to delve into an applicant's life by means of interview, test and background investigations? What if those investigations involved looking at your Facebook page or personal blogs? Explain your p..
How can ethical leadership help the oil and gas industry to manage risk
your client wants to see two new customer segments that might be interested in the new and improved product. for
a.) For a current of 4A, what is the magntic field magnitude and direction at a location 1cm below the center line of the solenoid near the center of the solenoid? b.) How much magnetic flux passes through the inside of the solenoid?
1. projects can be classified into various categories. these includea. new products and new businesses projects that
Explain USE OF COMPETITIVE INTELLGENCE BY Organizations and In your own words, draft a reply 2-3 page e-mail to your colleague and focusing on strategies and tools and technologies you would recommend to build up a knowledge base and spot trends
What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian
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