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1. How has the service changed during the current pandemic? Think about the characteristics of services (tangible, heterogenous etc.) and the Gap model of service failure, before you write your answer.
2. Consider how the rise of self-service (automation) and how that is helping or hurting the services marketing. For example, Amazon.com is introducing check-out free stores, and hotels going personnel free (Citybox hotel).
We know that one of the characteristics of services is "heterogeneity." It means the level and quality of services vary from occasion to occasion and over time, even when it is provided by the same person. This is a problem for the consumers because they expect consistency. Another problem with services marketing is service failure-i.e., customers being disappointed by not getting the intended or promised service. Service failure is studied by the Gap-model of services.
Question: How do you think the self-service will alter the following issues. Provide examples.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
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Prepare a major handout on the key principles of instructional leadership
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