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Select product category and profile lead brand personalities

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Discussed brand personalities, with brands almost taking on human-like characteristics. In Chapter 9, Jennifer Aaker discusses her brand personality scale (pages 306-307), which includes sincerity, excitement, competence, sophistication, and ruggedness. Select a product category, and profile the leading brand personalities in that category using Aaker's scale. In the interest of diversity, select a category that has not already been discussed by fellow students.

Reference no: EM131095151

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