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Select and compare websites of two retailers

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Reference no: EM13938258

Select and compare websites of two retailers that are in the same business (as an example jcrew.com vs. abercrombie.com, or amazon.com vs. bn.com). Use the list of "do's and don'ts" to compare the two sites, along with other criteria you might like to add. Review the range of information resources and services used in the sites and the ways in which they are organized, designed, and presented. How well do the sites support the conduct of eBusiness. After analyzing the sites compare the strengths and weaknesses of the two sites. Students should be able to draw a conclusion as to which one they think does the best job of attracting customers to the website and retaining them once they get there. Also, comment on how well they think each site...

1. Offers a fast and convenient shopping experience

2. Provides access to help or additional information

3. Selects desirable products and displays them and describes them in an attractive and easy-to-understand manner

4. Describes its method for getting purchases to customers promptly

5. Uses online ads, affiliate programs, viral marketing, and email marketing Please make sure you comment on all aspects of the criteria listed above. You can use additional criteria also to compare these websites. You are not restricted to the few listed in the question. You are welcome to choose any two that are in the same retail business.

Reference no: EM13938258

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