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Select a fortune 500 international company in the service

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Reference no: EM13474592

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

Describe the main line of business of the company

Name four of the countries in which the company operates

Explain, in detail, the implementation of the 4P's marketing mix concept by the company

Describe any differences observed in the implementation of this concept, from one country to another

Reference no: EM13474592

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