Select a company and analyze how it uses the internet

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Reference no: EM132069970

Select a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

Complete the following:
o Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.
o Describe the selected firm and its business.
o Locate the firm's Web site. Analyze the Web site and how the firm uses it for brand recognition.
o Explain how the Web site is used to educate customers about the firm's products. Provide examples.
o Describe how the Web site is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products.
o Describe how the strategies used may affect customer behavior toward the firm's products.

Use proper APA style and formatting. The content of your assessment should determine its length.

Reference no: EM132069970

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