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Help in identifying a few FMCG/Durable/ B2B category of product/service of any indian company against which below project can be worked.
Stage 1:
Collect data on chosen company and product/service brand and identify the existing segmentation and targeting strategy
PESTLE analysis
Analyze the data and extract the SWOT current applicable to the chosen product/brand
Stage 2:
Based upon PESTLE and SWOT identify gaps or opportunities that the company can target afresh
Identify and qualify segments by applying the segment attractiveness measures (such as - measurability; accessibility; substantiality etc.)
Stage 3:
From the segments above, select ones that you propose to target (Targeting)
Propose positioning strategy for chosen target segment(s)
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