Segmentation is a tool used by marketers

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Reference no: EM133948411

Question

Fill in the blanks

1. In business marketing businesses often____the goods they purchase.

2. The consumer decision-making process indicates that both simple and complicated decisions follow similar ways of thinking and processing of information; what makes them different is the____

3. Segmentation is a tool used by marketers to____.

4. Improving the quality of the consumer's experience with a smartphone through larger memory, Increased battery life, and photo editing features constitute the____.

5. Organizations may add to their product lines in categories in which they had not competed previously due to____.

A) implications for the value of existing products
B) acquisitions or mergers with competition
C) contraction of the existing product line
D) threats from cannibalization

6. Business buyers may insist on____ If product is new and proprietary.

7. Fashion is one industry category that tries to entice repeat buying by changing what is fashionable from season to season and year to year. We may have a perfectly good and sufficient wardrobe as is, but when the new season's colours and styles appear we suddenly experience a(n)_____.

8. Peoples' political views, social activities and entertainment choices____.

9. Marketers Abraham Maslow's hierarchy of need to analyze how consumers may respond to marketing messages and products or brands. Marketing water in bottles is aimed at satisfying a(n)____need. Marketing an expensive brand of champagne, such as Veuve Clicquot for a wedding is satisfying a(n)____need.

10. Targeting has various uses other than simply focus on finding the best consumer segments. Targeting can also be used to____.

11. When the City of Toronto ran into problems with delivery of Bombardier street cars they were faced with a typical business-to-business challenge of____.

12. Social media platforms_____.

13. _____are people within a reference group who, because of special skills, knowledge, personality or other characteristics, exert influence on others.

14. If a brand becomes so popular that its name becomes synonymous with the product category, companies must be ready to remind consumers that their names are brands, not categories because_____.

15. Organizations do not concentrate their marketing efforts on the core benefit because____.

16. Marketers like to know about consumers' attitudes, beliefs, and values. They use____to understand these concepts about various customer groups.

17. Influencers are individuals or departments in the organization who____have some impact on which products are purchased.

18. Positioning is best defined as____.

19. Governments are huge buyers of goods and services. Because governments spend large amounts of public money___.

20. Brands can play a prominent role in new product introduction. Familiar brands in new categories can____.

21. Car manufacturers were one of the first brand categories to understand the importance of____by developing new product lines to entice consumers and increase sales.

Reference no: EM133948411

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