Segmentation for businesses that sell and market

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Reference no: EM13901944

MARKETING

This question is about segmentation for businesses that sell and market to other businesses.

a. Briefly describe what NAICS codes are and their purpose.

b. Briefly describe what NAPCS codes are and their purpose.

c. How would a person engaged in B2B sales and marketing use both of these coding schemes? Provide a simple example

Reference no: EM13901944

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