Segmentation and target market analysis

Assignment Help Marketing Management

Reference no: EM13724593

Marketing Plan Assignment - Situation Analysis

· Segmentation & Target Market Analysis

· Competitive Analysis

· SWOT Analysis

This section will begin with an application of segmentation of the market of your selected company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It's important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top 3 or 4 competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.

Deliverable: The format of this professional Marketing Plan is essay format with subheadings using Microsoft Word. As this assignment is a comprehensive plan, additional research and support should be included using a minimum of three sources correctly formatted to APA standards on the reference page. In-text citations should also be used. The length for each assignment submission is minimally three pages long, double-spaced, plus title page and reference page.

Reference no: EM13724593

Questions Cloud

Major environments that can affect the marketing mix : What are the five major environments that can affect the marketing mix? How might each of these factors affect the marketing mix? How would a manager anticipate the impact that these factors might have?

Explain how a leader could use roadmap tool : Explain how a leader could use this tool in guiding an organizational change. Review several of your peers' posts. Respond to two peers who did not choose the same tool as you.

Discuss the types of service failures : Discuss the types of service failures? Describe recovery strategies that can be used in the event of a service failure?

Business process and functional modeling : Create a use-case diagram to include at least three (3) actors for the system described in this case through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution ..

Segmentation and target market analysis : Marketing Plan Assignment - Situation Analysis, Segmentation & Target Market Analysis, Competitive Analysis

How many books and movies would maximize : How many books and movies would maximize your level of satisfaction given the budget of $60.00 and are the charts above consistent with the Law of Diminishing Marginal Utility? Why or Why not?

Describe current human resource functions : Describe how the components of the Hawthorne study are incorporated in current human resource functions. What was the main idea behind this study? How have you been impacted by the components of this study in your current or past work setting

Identify the product target market at home : Assume the role of Marketing Manager. Identify the product's target market at home and in your stated foreign market

What is the value of the polar bear : Do you believe that polar bears are endangered as a species now or in the future? Why or why not and what is the value of the polar bear to the United States? To humanity?

User Account

All Pages