Secondary research would you be interested in collecting

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Reference no: EM132161154

If you were wondering why you were losing sales and you worked in the restaurant industry, you would likely want to hand out some customer service surveys or potentially employ a secret shopper to see if they can figure out what the problem may be. Customer surveys can be used to see any lack of service, consensus on pricing, and menu offering. This would all be primary research.

IN 200 WORDS OR MORE

Given this restaurant scenario- what type of secondary research would you be interested in collecting? How would you obtain it?

Reference no: EM132161154

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