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1. What is a marketing information system and how is it used to create customer insights?
2. Explain how marketing intelligence differs from marketing research.
3. Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data and what are the potential problems in using it?
4. What are the advantages of Internet-based survey research over traditional survey research?
Explain Clarification of E-commerce and outlining the main points as well as the implications for the future of internet regulations
You own an independent store in your neighborhood. You still like to offer fresh seafood in your meat display case. Which type of wholesaler might best serve you
McDonalds Case Study Analysis
You create a research paper on a client with a disability and the necessary adjustments needed for the client. I have selected Parkinson's disease.
The meeting between Bill and Joe did not go very well, and the Peninsula Hotel chain contract is in jeopardy. How should he support his proposal
Describe how you would incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysis with credible data
Explain ETHICS AND PROMOTING YOUR SITE and Research unethical marketing techniques used in e-business and including but not limited to
Discuss the importance of the Olympic committee maintaining a wholesome image versus the commercialized event it could become. How does positioning and branding relate to this concept?
Identifies the main elements that shape the current personality of the brand - creating a competitive positioning for the product/service and maximising brand equity.
Explain Analysis of Marketing management and that primary market research can help to answer in relation to the 4Ps
Critique whether the existing thinking includes inconsistencies, ignores important issues or is not useful to practicing marketers and Present your own position regarding the issue i.e. what is your perspective regarding the issue?
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