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1. The individuals who develop the actual advertisements for promotional campaigns are called ___________.a. receiversb. account executivesc. brand managersd. creatives
2. The person or group who wishes to convey a message is which element of the communication process?a. receiverb. encoderc. senderd. decoder
3. The second element of an IMC marketing plan following a situation analysis is a ___________.a. situational analysisb. target marketc. SWOT analysisd. marketing objectives
4. Selling Reese's Peanut Butter Cup milkshakes at the DQ is an example of ____________.a. flanker brandingb. complementary brandingc. cooperative brandingd. extension branding
5. New trends in packaging include the following except ____________.a. designed for ease of useb. contemporary and striking designc. prevent tamperingd. meet consumer needs for speed, convenience and portability
6. During the external information search process for product information, consumers with high levels of involvement tend to spend ____________.a. less time searching for external informationb. more time shopping in retail storesc. rely on external information more than internal informationd. more time searching for external information
Describe each market structure discussed in the course (perfect competition, monopolistic competition, oligopoly, and monopoly) and discuss two of the market characteristics of each market structure.
What does the term noise mean in marketing
From the e-Activity and the "Hit & Miss: Kodak Ignores the Digital Picture" reading, Evaluate the level of success of Kodak's reinvention attempts
Will business move humanity forward and Who are the people that will get left behind from business moving society forward
sales promotions can be found anywhere from newspapers to television. in this assignment we are going to focus on sales
A health spa launching a new weight loss treatment (product selected for weight loss is: body wrapping and detox- made from natural ingredients). What Target Audience Need to Know
Which nation is not a member of the North American Free Trade Association
marketing research project project that required to plan and strategize effectively. if you use your time efficiently.
Evaluate the financial planning process for new business ventures in terms of how it both challenges and benefits new ventures. Provide an example of each (i.e., challenges and benefits) from industry to support your position
A certain medicine is given in an amount proportional to a patient's body weight. Suppose a patient weighing 132 pounds requires 143 milligrams of medicine. What is the amount of medicine required by a patient weighing 156 pounds?
Explain the objectives and characteristics of an internal accounting system. Include an explanation of the importance of this information to the company
What type of website deals with issues related to any form of cybercrime or any form of internet activity that is unethical?
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