Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Scenario Marketing Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager. Liberty Tax Service® - Taxes - provides tax service to both consumers and businesses. Assumptions Your plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups. In this scenario, you will be responsible for the following: Explain how marketing strategies influence marketing decisions. In addition you will be conducting the following tasks:
Assignment There are two parts to this Assignment be sure to complete both parts. Part 1: Write a brief paragraph that answers the following questions. (This should not be in Question/Answer Format). 1. Which company did you choose as your focus in this Marketing Management Assignment? Where are the company's headquarters located? 2. What is the mission statement of the company you chose to study? 3. The previous marketing manager developed an advertising campaign before the marketing strategy. How could this advertising campaign potentially create problems for the product? Part 2: You are making your first presentation to the CEO of the organization. Your goal is to complete the following tasks for your consumer and business-to-business marketing strategy planning document: ? Using the SMART acronym, list several objectives you wish to accomplish. ? Discuss the customer targets (target market). Provide for the CEO a more specific description of which customers you (the marketing manager) want to persuade to buy the product or service. ? For each customer target the competitor targets must be identified. Which are the brands or companies that offer the most likely competition for that customer? ? What do you see as the value proposition? Summarize into a single paragraph. o The customer. o The competitive targets. o The customer's reason for buying your brand. ? The value proposition forms the basis for the marketing mix. Describe your marketing mix for your consumer market and business-to-business market. ? Discuss your competitive advantage - the strategic development of some basis on which customers will choose a firm's product or service over its competitors'. Examples: o Cost-based or price-based advantage o Quality-based or differentiation advantage o Perceived quality or brand-based advantage ? The Product Life Cycle (PLC) is defined for a product category (not a particular brand) and illustrates the sales history of the category over time. The strategic options available to the marketing manager vary over the life cycle, as does the importance of various marketing-mix elements. Although the PLC should not be followed religiously because category characteristics can vary widely, it is a useful conceptual tool. Where do you see your product on the PLC? What would be your strategy based on your response? ? Thinking of your consumer market, how can you get current customers of the product or service to buy [MT450: Marketing Management] 2 more? Do the same for your business-to-business product or service. Provide a 3 page (APA formatted) marketing strategy plan paper with at least three supporting references that addresses this Assignment. You should include at least one illustration which can be included in the body of your paper or appendix.
1.convergence of mediahow has the convergence of media discussed influenced the media writing and editing processes?
Explain Breakeven Analysis for a cookie store and How many cookies would we have to sell each day to break even if we sold our cookies at $1 apiece and had the following expenses
Explain IP vers 4 VS Internet Protocol 6 and the Internet Protocol version 4 has been a tremendous factor contributing to the growth of the Internet
Which free, real-time monitoring system do you think would suit your environment best and why - Research commercial real-time monitoring systems. Which one do you think would suit your environment best and why?
1.distinguish betweena.direct and indirect questions.b.open-ended and closed questions.c.research investigative and
application paper what makes a top 100 hospital? your assignment is to visit the website of one of the top 100
Explain the solution to internet and It has been said that with the Internet and geography no longer matters
1.report writingwhat is the function of the limitations section of a marketing research report? what limitations exist
Explain What information about oneself should an individual be required to reveal to others and Explain What information about individuals should be kept in databases
Explain Competency Frameworks and What do you see as a major problem in constructing a competency framework
Explain E-commerce and Porter's Framework of Competitive Forces and review of the e-commerce website
1.discuss the percentages you assigned to the elements comprising the promotional mix for the boutique hotel. which
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd