Sample of homeowners in the state of illinois

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Exercises in Sample Design

In each of the following situations, make recommendations as to the type of sample to be used, the method of selecting the sample, and the sample size. For each scenario, you need to clearly and specifically indicate how the respondents in each sample will be identified and selected. In some of the scenarios, the sample size is indicated; in others, it is not and you will need to specify the size. (Do NOT focus on how the data will be collected.)

1. A sample of homeowners in the state of Illinois is desired for a major segmentation study conducted by a large financial institution. A lengthy personal interview lasting over 1 hour will be conducted with each respondent. A sample size of 3,000 is targeted.

Reference no: EM132218976

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