Same product and service to different demographics

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Reference no: EM132157765

Select a product or service (e.g., beauty, fashion, nonprofit, food, etc.) and identify two advertisements that you believe are directly aimed at different demographics in the US. This could be based on age, social identification, ethnicity, religion, or any other major demographic category.

For each advertisement identify the demographic that you think it’s aimed and briefly (1-2 sentences) identify why you think it is aimed at them. And then compare and contrast the two advertisements considering the following questions:

What do you think about the adaptation of the same product/ service to different demographics? Are the representations fair/ appropriate/ ethical?

Do these ads risk alienating other groups who might see them?

What do these ads suggest about how we view ‘diversity’ between groups in the US?

Finally, we know that advertising and marketing efforts can both help and hinder public relations – especially because they can build an organization’s reputation or hurt it. What do you think are the public relations opportunities and risks posed by each of these ads?

Reference no: EM132157765

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