Salesperson for economy ceiling fans

Assignment Help Operation Management

Reference no: EM132233900

As a salesperson for Economy Ceiling Fans, you have been asked to research and determine customers' attitudes and beliefs toward your brand of ceiling fans. With this information you will determine if your company has the correct product line and suggest selling points for the company's salespeople when discussing fans with customers who come into their chain of retail stores.

You decide to hold an open house on a Sunday in one of your typical stores located in an upper-income neighborhood and advertise your special prices. During that time, you ask everyone to be seated, thank them for coming, and ask them to discuss their attitudes toward your company and ceiling fans.

Some people felt that they should shop for ceiling fans without considering brands, but once they selected a brand, they should go to the stores carrying that particular brand and buy from the store with the best price. Most people had collected information on fans from personal sources (such as friends), commercial sources (such as advertising, salespeople, company literature), and public sources (such as consumer rating organizations). Sixty percent had narrowed their choice to fans from Hunter, Casablanca, and Economy, and they seemed to look for three things in a ceiling fan: price, quality, and style.

Question

1. List the FAB statemetn you coud use while selling the fan.

2. How would you handle an objection froma customer that said that they wanted to make sure that the fan wasnt too noisy?

3. Diagram and label the black box approach onhow a customer would make the ceiling fan purchase.

Reference no: EM132233900

Questions Cloud

What qualities were important in the supervisor : What qualities were important in the supervisor you felt to be most effective, and did they have an ineffective qualities?

Semiprecious stones to make bracelets and rings : A jewelry firm buys semiprecious stones to make bracelets and rings. If lead time is 2 working days, at what point should the company reorder?

The generic product development process described : How might the generic product development process described in the text be different if developing a process-intensive product?

What are essential components of effective diversity program : What are the essential components of an effective diversity program? Discuss legal and organizational cultural factors. What are some challenges organizations.

Salesperson for economy ceiling fans : As a salesperson for Economy Ceiling Fans, you have been asked to research and determine customers' attitudes and beliefs toward your brand of ceiling fans

Research methods for strategic managers : R/602/2422 - Research Methods for Strategic Managers - Westford university college - Prepare a research project report based on a chosen area of study

What are some of the significant points used in the article : In the review, be sure to include an analysis of the article. Provide details and evidence to back up your analysis from the article.

What is the approximate sample size : In sampling without replacement from a population of 900, it's found that the standard error of the mean, What is the approximate sample size

What are some type of custom and etiquette : What are some type of custom and etiquette you should become aware of before traveling to another country for business.

User Account

All Pages