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Discussion Assignment
Your response essay must be in your own words. All paragraphs should be a least 3 sentence long. At least 250 words in APA format.
Use at least two reference below and any of your choice.
Include intext citation and add references.
1. Salespeople play three primary roles. What are they? Salespeople create value in what two ways? Ch 13 2. Do customer relationships begin as transactional and move toward strategic partnerships? Ch 13 3. Should a company be happy or concerned if most customers are satisfied? Ch 14
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The report illustrates about the salespeople duties. It includes management of relationship, creation of value and information gathering. The relationship of buyer from transaction to strategic partnership is illustrated. It is found that for different circumstances, customers play different relationship with the buyers. It provides the rationality of satisfying the customers optimally because of negative viral marketing. It creates a negative impact over the company image. The word count is 300.
Please see attached assignment. Here is the a reading chapters for the assignment. thank you 20133683_1Tanner Ch13-16.pdf CHAPTER 13 Professional Selling. 1.1 What Salespeople Do. 1.2 Creating Value. All these are true stories of how salespeople create value by understanding the needs of their customers and then create solutions to meet those needs. At the beginning of the chapter, we described a real-life situation—a cardiac surgeon with a highrisk patient is wondering what to do.
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