Sales promotion differs from advertising-public relations

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Reference no: EM132156069

1. Sales promotion differs from advertising, public relations, personal selling, and word-of-mouth communication because it

A) is face-to-face communication.

B) is often an unpaid form of communication.

C) can be focused equally effectively on business/trade and consumer markets.

D) provides an inducement to purchase.

E) provides indirect communication.

2. The fact that some movie theaters are moving toward reserved-seating with plush, leather (reclinable) seats implies a belief that...

A) the enhanced product can be used for positioning as effectively as the core product.

B) the core benefit has the opportunity to be repositioned as easily as the actual product.

C) the actual product is a multi-attribute product.

D) all products have both goods- and service-orientations.

E) it's easier to clean movie theater popcorn "butter" from leather than from other upholstery.

Reference no: EM132156069

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