Reference no: EM132207090
1. Routine purchases are considered as what type of products?
1) High-involvement
2) High turnover
3) Low-involvement
4) Low response
2. Carlos just opened his own hot dog and pastry stand in downtown St. Louis. He believes social media could be used to build awareness of his stand and to build a customer base. Carlos believes having the unique combination of hot dogs and pastries provides him with a combination meal (hot dog, pastry, and drink) that counters what a fast-food restaurant would offer. Develop a social media marketing campaign for Carlos that includes the following elements:
A. Objectives (or reasons) for the social media marketing campaign
B. Social networking sites he should utilize
C. Social media strategies
D. Metrics he can use to measure success of the social media campaign
In developing the campaign, be sure to provide a rationale to Carlos for your suggestions.
3. Which of the following would be an example of selective exposure?
1) A consumer decides that one brand is better than another.
2) A consumer buys a brand that supports her notion that bigger is better.
3) A consumer decides that the brand of whitening tooth paste is better for them than the competing brand
4) The consumer only notices the fresh bread in the bakery but not the desserts.
4. Which level of Maslow’s needs hierarchy is appealed to through an ad for the ultimate luxury you deserve, a second home?
1) Physiological
2) Self-esteem
3) Safety
4) Social
5. Companies promote stimulus discrimination to encourage what response among consumers?
1) Product differentiation
2) Stimulus generalization
3) Conceptual learnin
4) Experiential learning