Routine product you have purchased based on marketing

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Reference no: EM132159852

We looked at various strategies to increase involvement for relatively boring or routine purchases. Is it a good idea for marketers to try to get us “excited” about everything we buy, or should they just accept that many of the things we buy are purely functional?

Explain your response in detail and give an example of a routine product you have purchased based on marketing.

Reference no: EM132159852

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