Routine decision making relative to high and low involvement

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Reference no: EM131742126

1. Explain the relationship between extensive, limited, and routine decision making relative to high and low involvement. Identify examples of extensive, limited, and routine decision making based on your personal consumption behavior.

2. Do Amazon's current mission, objectives, strategies, and policies reflect the corporation's international operation, whether global or multidomestic?

3. Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Reference no: EM131742126

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