Reference no: EM133942352
Business Process Management
Learning Outcome 1: Interpret business process concepts, analytical frameworks, and applications in business.
Learning Outcome 2: Analyse the role of information technology in Business Process Mapping.
Learning Outcome 3: Demonstrate capability in the application of a process mapping tool.
Assessment Description
Students are required to read the following scenario and prepare the lab accordingly. The Scenario of the business:
AEL SEAFOOD ENTERPRISES is committed to provide the highest quality of frozen and fresh seafood.
Business Case Scenario: AEL SEAFOOD ENTERPRISES
Overview: AEL Seafood Enterprises sources and supplies high-quality frozen and fresh seafood from oceans, seas, lakes, and specialized farms around the world. The company manages the entire seafood supply chain, including health inspections, quality classification, processing, packaging, pricing, marketing, and sales.
Supply Chain and Quality Control:
Sourcing and Receiving:
AEL forms partnerships with fishing companies, fish farms, and independent fishers across different regions.
They have a system in place to track where the seafood comes from, its type, and quantity.
Health Inspections:
Random batches of seafood are sent to labs for health checks to ensure
they meet safety and quality standards.
The results are recorded for future reference and to comply with industry regulations.
Quality Classification:
Based on health inspection results and internal checks, seafood is categorized into four quality levels: Excellent, Very Good, Good, and Okay.
A standardized scoring system ensures consistency in how the seafood is classified.
Processing and Packaging:
Factory Operations:
Cooking, Packing, and Freezing: Seafood is processed in AEL's factory, where it is cooked, packaged, and frozen using advanced methods to preserve freshness and quality.
Fish Eggs (Caviar) Production: The company has facilities dedicated to producing and packaging fish eggs, such as caviar.
Strict hygiene and quality control measures are followed during all processing stages.
Pricing and Financial Management:
Pricing:
The pricing department adjusts prices based on seafood quality, market demand, and supply chain costs.
Prices are regularly reviewed to remain competitive while ensuring profitability.
Market trends are predicted using analysis tools to help with pricing decisions.
Marketing and Sales:
Marketing:
AEL uses marketing campaigns to target different customer groups with seafood of various quality levels.
They promote their commitment to sustainability, quality, and traceability.
Digital marketing (social media, etc.) is used alongside traditional methods to reach wholesalers, retailers, and consumers.
Sales:
The sales team builds relationships with wholesalers, retailers, and direct buyers.
They offer bulk sales, subscriptions, and custom orders.
A customer relationship management (CRM) system is in place to track sales and manage customer needs.
Additional Considerations:
Sustainability:
AEL promotes sustainable fishing practices and works only with suppliers who follow environmental standards.
They also invest in sustainable aquaculture and eco-friendly packaging.
Technology Integration:
Technology such as ERP systems helps streamline operations, manage inventory, and improve supply chain efficiency.
IoT devices track shipments and monitor product quality in real time.
Research and Development (R&D):
The company invests in R&D to improve seafood processing, create new products, and enhance quality control.
They are also looking into innovative packaging methods to extend the shelf life of seafood and reduce waste.
Execution of the Scenario:
Initial Steps:
Secure contracts with suppliers from different parts of the world.
Set up health inspection procedures with accredited labs.
Create and train staff on classification standards for seafood quality.
Operational Flow:
Receive seafood, perform random inspections, and classify products.
Process and package seafood at the factory, maintaining strict quality control.
Price the seafood based on quality and market trends.
Market and sell seafood through established channels, focusing on customer relationships and brand building.
By implementing this business model, the company can ensure a high standard of quality and safety, maintain competitive pricing, and effectively market and sell their seafood products to a wide range of customers.
Session 2: First Lab 1
Download Bizagi software into your own computer and install it.
Draw the business Process model with full notations of (OR, XOR, AND)
Export your work and save it as an image. Insert the image to a word document, save your word document and upload it in Moodle.
Session 4: Second Lab 2
Use the same software to draw BPMN information artifacts.
Draw a complete poster, showing all features including sub-processes, loop marker and parallel multi-instance marker.
On the poster show, Activities, Choreographies, Events ...etc.
Use the following poster as a sample
Export your work and save it as an image. Insert the image to a word document, save your word document and upload it in Moodle.
Session 6: Third Lab 3
From your Previous labs, use your old diagrams and improve them according to Seven Process Modelling Guidelines.
Apply each guideline and describe its improvement in a small paragraph
Submit the new graphs with the explanation in a word document
Part A - Literature Review
Students are expected to write a 750-word literature review individually. Your lecturer may select an industry for you to do some research and write a literature review. Example: Food and Beverage Delivery Industry; You will try to find out how businesses are operated within that industry. You goal is to figure out general business processes managed by companies in that industry.
The structure of the project is a 750-word. This is subject to plus or minus 10%. The literate review should include a cover page, an abstract, a body that provides the main discussions surrounding the key topics discussed in the literature review and at the end of the document you are required to include a complete list of reference. The List of references should be formatted in Harvard style.
For high marks, the report should cover the theories, concepts and notions covered in the weekly topics. It is also vital that your work is guided by the marking rubric.
Research expectation:
The submission needs to be supported with information by credible sources.
Credible sources should be varied and include, but not limited to, the Textbook,
Government reports, Industry reports, Newspaper articles, Books, and Journal articles.
Part B - Report
In this project, you will write a comprehensive report analysing the current As-Is of an organisation. You will evaluate the existing business processes and then using the concepts, BPM frameworks that you have learned in this unit you will design an As-Is business process model that addresses the main limitations and challenges of the previous scenario. There are many cases that students can explore. This includes services across different industries such as e-Health, telehealth, transportation, online banking, online studies etc. Students should discuss their topics first with the unit coordinator to confirm their preferred topic.
The structure of the project is a 1500-word report, the contents of which are detailed below. It is the report that requires submitting as the finished piece of work and this will be marked based on the rubric provided on page 5. Ad hoc work in whatever form will not be marked if submitted.
The word count is 1500 words. This is subject to plus or minus 10%. The word count does not include the executive summary, the table of contents, the list of references or any appendices
The report content will comprise of the following sections:
Title page: this must contain the title of the report and your names, unit name, unit number and date of submission.
Table of contents (TOC): ideally, but not necessarily, constructed using the hyperlink functions in Word. Lists of figures and tables are not required.
Executive summary: an executive summary provides an overview of the ENTIRE report. It is NOT an introduction section. It is NOT a background section. The purpose of an executive summary is to provide an understanding of the document without having to read the complete report. Ideally, half to one page in length (but no longer), the executive summary will contain a summary sentence or two on each section of the report. Do not use headings or titles in the executive summary; it should be written in essay narrative format and read seamlessly. Get world-class assignment help from subject experts.
Introduction: the introduction informs the reader of the aims and methods applied in the project. It also defines the scope of the project (what is included and what is not). Whilst it may mention the chosen organisation by name, the introduction DOES NOT talk in detail about the chosen organisation or its industry.
Background: a background informs that reader of the context to the project. Here the organisation and its industry are described. Information about the past performance is presented along with any notes about major milestones. It is easy to ‘go overboard' with this section and consume much word count; one page is all that's needed to set the scene for the project.
Moreover, in this and other sections, too many students often over-rely on company websites. Most times, these websites present an organisation's promotions (advertising) or opinions masquerading as facts. Because of the convenience and profusion of this type of information, it is too easy for students to ignore the authoritative sources of data that can be reached through AIH library databases: however, the use of AIH library databases is the way to higher marks!
Methodology: This section highlights the methodologies applied to your given case. You need to clearly state a reason as to why they used that technique and provide supporting references especially if the technique is relevant for that particular industry.
Results: In this section, students will provide the results of their analyses. The results need to be provided in a logical sequence to ensure that the document is coherent and well synthesized. The results need to clearly show the application of the techniques covered in this unit and that the relevant assumptions in terms of the data have been given due considerations.
Key Findings: The findings of the analyses will be explained in this section. You are expected to be elaborate, and provide an in-depth explanation of the results and why they support or don't support the results of the analyses. You need to provide the necessary reference to support any claims to ensure that the findings are supported by others in that field.
Recommendations: The recommendation highlights any key findings from the analyses that would help the business and organisation address areas that can be improved based on the findings. Recommendation sections are usually concise and provide practical advice to an organisation on areas that needs to be addressed.
Conclusions: Through logical reasoning, this section should summarise how the project objectives have been achieved using appropriate business analytics tools and techniques.