Ritzer states efficiency denotes choosing the optimum means

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Ritzer states Efficiency denotes choosing the optimum means to a given end. But the truly optimum means to an end is rarely found. In a McDonaldized society people infrequently search for the best means to an end on their own, rather they rely on before discovered and institutionalize means. There are a number of significant implications contained in that passage. Do you approve with Ritzer's assessment (why or why not)?

Reference no: EM1378247

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