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Reviewing a perceptual map that compares a number

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Reference no: EM131045532

Dom is reviewing a perceptual map that compares a number of brands based on customer survey data. Five of the eight brands are depicted as points close together on the map. A logical conclusion Dom can draw from this perceptual map is ________.

A. three brands are well positioned as being diverse from all other brands
B. the five brands are viewed as most interchangeable by consumers
C. the five brands identify a "hole" in the perceptual map
D. consumers will most likely purchase more of the three brands not clustered together

Reference no: EM131045532

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