Review the information associated with 2 generational groups

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Assignment:

As you know from the readings, consumer behaviors are based on our generational beliefs, cultural values, economic level, geographic location, and political beliefs. Review the information associated with 2 generational groups. Choose the 2 that interests you the most. Addresses the following questions:

1) What differences do you see in the 2 generations in regards to :

  • Race,
  • Political beliefs,
  • Economic levels, and
  • Geographic location?

2) How do these differences impact future consumer behaviors of these 2 groups?

Reference no: EM133947273

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