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MKT501-MARKETING MANAGEMENT
(a) Carried out a literature review on the concept of philanthropic marketing?
(b) Discuss fundamental reasons that have created a shift of business towards being philanthropic.
(c) Identify a company of your choice and critically assess the extent of its strategic philanthropy in its marketing strategy development and implementation?
Within the perspective of philanthropic marketing discuss how this company has incorporated the said element to keep abreast with the expectations of various stakeholders.
Word limit: 1,500 -1,800
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