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Review of the strategic issues presented in the case. Application of the Pearce and Robinson Strategic Management Model. Analysis of the case from the theoretical framework. Discussion of implications of the case for middle managers.
Questions for consideration:
• Despite less valuable brands, PepsiCo has done very well in comparison to Coca-Cola. What strategies of Pepsi and of Coke contributed to this situation?
• What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi?
What is meant by the term strategic fit? What are the advantages of pursuing strategic fit in choosing which industries to diversify into?
Explain how socio-cultural differences create problems for Walt Disney in opening parks overseas with references.
You are a manager or supervisor of a company, and you need to acquire trainers to train your staff on using Microsoft® Office® programs. You must request proposals from various training companies and trainers to fill this need.
Which of the two tests is most informative: the utility test or the justice test, and why?
What are your thoughts on profiling customers based on browsing and purchase history on Web sites?
Describe eight key differences between American style/custom and that particular country's style/custom in terms of aspects of speaking, meetings, meals, relationships, friendships, and communication that would impact business dealings.
Find evidence of some other control mechanisms in action.
Debate the proposition that CRM creates customer value and discuss this question. Isn't internal marketing simply human resource management in disguise?
you are expected to prepare a full situational audit of the shangri-la hotel in singaporeand develop a strategic plan
How do the products (or concepts) of the different areas of human resources (strategic HR management, equal employment opportunity, staffing, talent management, total rewards and compensation, risk management and worker protection, employee and labor..
Illustrate both the origins and evolution of your own personal and workplace values.
Find the headquarter of the organization? Are there any benefits locating there? If you could choose, where would you choose?
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