User Account

All Pages

Review case study related to abu dhabi

Assignment Help Marketing Management
Reference no: EM131885396

Question: Abu Dhabi has set out to boost its tourism development as well as to create a more diversified economy (Hazime, 2011 cited by Slak Valek, 2015). In order to enhance its tourism image, Abu Dhabi has invested heavily in development projects such as Saadiyat Island, Yas Island and Ferrari Theme Park, amongst others (Hazime, 2011 cited by Slak Valek, 2015). Abu Dhabi is also to several major events, including the Formula 1 Grand Prix, Mubadala World Tennis Championship and the HSBC Golf Championship, with Yas Island the most popular area of Abu Dhabi in relation to sport tourism (Slak Valek, 2015). According to the Abu Dhabi Tourism and Culture Authority (TCA) (2014), 71% of international tourists visited for leisure, however it is unclear how many have travelled specifically for the purpose of sport (Slak Valek, 2015). It is interesting to note that while Abu Dhabi has a history of sailing, it no longer hosts the Volvo Ocean Race (VOR) despite its impact as per below. Abu Dhabi first took part in the race in 2011-2012, with a 10-day stopover (Slak Valek, 2015).

Table 1: Economic impact generated by VOR Abu Dhabi stopover

Total number of visitors welcomed to the Destination Village 120,604

Hotel stays in Abu Dhabi generated by stopover 32,000 room nights

Total sales by destination village retail outlets 1,564,628 AED

Total sales turnover by Souk stalls during the stopover 222,600 AED

VOR website leading up to and during the stopover 4.850,111

Source: TCA (2013) cited by Valek (2015)

Slak Valek (2015: 19) reported that "no strategy for further development of sport tourism in Abu Dhabi has been established". However, reports in the media in 2016 (Oxford Business Group, 2016) and 2017 (Sport in Abu Dhabi, 2017) highlight subsequent initiatives to promote Abu Dhabi as a leading sport tourism capital. In a more recent article regarding the Abu Dhabi Tour, 21-25 February 2018, which will see an addition of an 11.8km sprint stage on Al Maryah Island, the Abu Dhabi Sports Council General Secretary said:

"We're working to make the race more appealing to fans and riders, and this upgrade represents a unique opportunity to make the challenge for the overall standings stronger not only related to the mountain stage. In addition, we can better explore our territory and promote the country worldwide as a perfect destination for cycle tourists." (Cycling 360 Abu Dhabi Tour, 2018: 4).

Sources: Cycling 360 Abu Dhabi Tour. (2018, January 24).

Oxford Business Group. (2016, March 23). Abu Dhabi to leverage sports tourism offering.

Slak Valek, N. (2015). Abu Dhabi sport tourism: From zero to hero. In M. Plevnik, I. Retar., R. Pisot, A Obid (Eds). Sustainable development of sport tourism (pp. 11-20). Slovenia: Annales University Press. Sport in Abu Dhabi. (2017, April 19).

Sport in Abu Dhabi: Promoting Abu Dhabi as a world sports tourism capital.

Question 1 Review the case study and evaluate the evolution of Abu Dhabi's sport tourism initiatives; both in terms of its strengths and potentially missed opportunities. Given the focus on economic impacts above, devise a mechanism through which Sport in Abu Dhabi can position itself as a more responsible and sustainable sport tourism destination. It is evident that both Dubai and Abu Dhabi are using cycling events (Dubai Tour and Abu Dhabi) to attract cycling tourists to their respective destinations, provide recommendations as to how the UAE can maximize these opportunities for the destination as a whole. (15 marks) Special Instructions

• An essay of 1500 words is required (including Introduction, Conclusion and relevant subheadings as required).

• Make sure to use APA format both in-text and referencing for the reference list.

Reference no: EM131885396

Questions Cloud

Aspects of development at risk : Discuss how poverty affects the family system, placing all aspects of development at risk?
What are the rewards of being an exceptional manager : What are the rewards of being an exceptional manager? What would I actually do-that is, what would be my four principal functions-as a manager?
How do resources such as cochrane empower clients : How do resources such as Cochrane empower clients/consumers to advocate for their best interest?
Examine the manner in which apples supplier code of conduct : Examine the manner in which Apple's Supplier Code of Conduct helps the organization operate as a socially responsible organization.
Review case study related to abu dhabi : Abu Dhabi has set out to boost its tourism development as well as to create a more diversified economy (Hazime, 2011 cited by Slak Valek, 2015).
Examining desdemona character : With regards to the play Othello, poet W. H. Auden (1907-1973) famously remarked of Desdemona, "Everybody must pity Desdemona
Writing a research study regarding the effects snapchat : Writing a research study regarding the effects Snapchat has on one's self. Need a few links to journal entires/scholarly articles/past research studies
Reflection paper on value-based approach to leadership : Reflection paper on Value-based approach to leadership. Personal beliefs about leadership and about leadership at your workplace
How leadership within the organization can instill a culture : How leadership within the organization can instill a culture of ethics within marketing department as they strive to advertise a product that is not healthy?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd