Return on marketing spent with the new practice in the case

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1. How will you calculate the acquisition cost per customer? For this question, consider a mail-order catalog company, an IT services company, and a retail store. What are the underlying assumptions in each case.? How precise are your calculations. (2 to 3 paragraphs) Select one type of company and only compute the acquisition cost per customer for the company that you selected.)

2. Explain how you would compute a return on marketing spent with the new practice in the case. Specifically, detail the data you would need from a CRM database to perform this calculation. (2 to 3 paragraphs)

3. What types of systems and processes are needed to document client profitability in a systematic and on-going fashion? Answer from an IT perspective noting that you need to set up the data, policies, and reporting. (2 to 3 paragraphs)

Reference no: EM132221909

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