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Retail format and foreign direct investment

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Reference no: EM131725054

The halal beauty and personal care products sector is growing in Turkey. There are many successful vegan beauty brands such as  Pacifica, skyn ICELAND, and Color Proof hair care. You have decided to introduce a vegan beauty brand in Turkey.

How would you enter this market from both a retail format and Foreign Direct Investment (FDI) perspective?

Be specific in identifying both the type of retail format and FDI. (p7-9)

Reference no: EM131725054

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