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1. Why is it necessary to develop a thorough, well-integrated retail strategy? What could happen if a retailer does not develop such a strategy?
2. Develop sales promotion for each of the following:
a. A nearby regional shopping center
b. A new restaurant
c. An off-price apparel retailer
Give an example of a product-positioning matrix for an organization of your choice.
Write an eight- to ten-page paper (not including the title and reference pages) that addresses your personal best leadership experience. Personal best is a time when you believe you had performed at the peak as a leader.
Conduct a thorough and well-argued analysis that provides evidence that one of your chosen companies does have a strong strategic-intent posture.
What phenomenon of the global marketplace is the Coralius VP championing with her global brand-building strategy and what promotional initiative is the best option for Coralius?
Explain the role of Sales Promotion as both a strategic tool and a tactical tool in the marketing communications mix.
Family First Farm was founded in 2006 by the Douglas family. Because it was a small family business, Oliver Douglas decided to keep things simple and operate as a sole proprietorship.
What role does active listening play in negotiation.
Discuss the ethical issues to consider when planning a database. For example, should personal data, such as medical information be stored in the same DBMS that manages employee salary and benefits data?
bull explain and critique a range of relevant theories and concepts of the strategic change management and leadership
Do the benefits of improved disclosure justify the additional disclosure costs? Who gains the most benefit from these disclosures?
What are the four most important ways a firm's international strategy can be related to its competitive advantage?
The real-world problem or issue of concern.
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