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Results of the chronometric analysis

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Recall the results of the "Chronometric Analysis" study performed by Gardner, Mitchell & Russo. All of the following are true EXCEPT:

Those who expected to evaluate the attention-gaining properties of an ad did so more quickly than those who expected to evaluate the favorability of the ad's brand sponsor.

Those who expected to evaluate the featured brand in an ad did so more quickly than those who expected to evaluate the attention-gaining properties of the ad.

Those in the High Involvement condition evaluated all of the featured brands more favorably than others in the Strategically-Limited Low Involvement condition.

All of the above are true.

Reference no: EM131726997

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