Resulted in a major shift in major target company

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Reference no: EM131725570

In 2010 Greenpeace started a campaign featuring Nestle's Kit Kat chocolate bar which uses palm oil. Palm oil right now is very difficult to trace along the production and distribution chain, and Greenpeace (together with many others) contends that areas for the production of palm oil are created by clearing out forests and natural habitat that endanger the life of animals (like the Orangutans featured in the video) and the way of life of local indigenous population. This case was extremely controversial. Nestle found itself at the center of a media nightmare which produced a major shift in Nestle's position on the management and governance of palm oil's chain. 1. Can you provide one example of a major campaign run by Greenpeace that has again resulted in a major shift in a major target company?

Reference no: EM131725570

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